Grip is a fintech company with a smart card that brings multiple bank accounts and wallets into one sleek system. On top of that, they offer fully customisable cards designed to reflect the personality of each user. They asked us to create a set of videos that would showcase these cards, reveal their design, and communicate the ease of customisation.
We approached the project with simplicity and elegance in mind. The animations were crafted to mirror the sleekness of the product, with smooth reveals, clean transitions, and a focus on detail. Each sequence highlighted how users could make the card their own while reinforcing the seamless technology behind Grip.
The final films are polished, modern, and confident, giving the cards the same sense of personality and sophistication that users experience when they hold them in their hands.
