Grip, a fintech company with a smart card that integrates multiple bank accounts, wanted to highlight a new feature that makes payments even more reliable. The challenge was to clearly explain the callback feature, which automatically returns money to your account if a payment fails due to network issues, without confusing users.
They needed a simple and sleek motion design video that would showcase how their card works seamlessly across different accounts and introduce this new callback feature in a clear, straightforward way. The animation had to feel modern and easy to understand, matching the smoothness of the GRIP experience.
We created a clean and elegant motion design animation that focused on the card and app interface, showing how payments switch automatically between accounts and how the callback feature protects users without extra hassle. The video clearly communicated the new feature’s benefits while reinforcing GRIP’s sleek, user-friendly identity.
